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VI: Vodafone Idea likely to go on a ₹800-crore branding offensive to bring back users

Mumbai: Vodafone Idea (Vi) is on a branding blitzkrieg, likely earmarking around Rs 800 crore for this fiscal year, as it pulls out all stops to first arrest the rapid erosion in its subscriber base and then starts adding users which will hold the key to its return to stability.Besides a co-presenting sponsorship deal with Star India for the Indian Premier League (IPL), the telco has also lined up an exhaustive campaign to ensure its new brand

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