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View: The time is ripe for India’s hospitality industry to pull together and revive itself


Companies have also used the pandemic to re-innovate themselves. They are strengthening the marketplace model of distribution, enhancing technological offerings, identifying good inventory, offering standardised experiences for guests and further driving the ‘What you see is what you get’ concept of empowering customers to choose what they want. The transformation in the budget and economy segment has been the most drastic.

by Vinod Zutshi The tourism and hospitality industry has been one of the top drivers of growth among India’s service sectors. It has also been one of the most affected by the Covid-19 crisis. Steps taken by the tourism industry in general, and the hospitality sector in particular, with regard to health safety and hygiene should inspire confidence and play a role in welcoming back guests. From contactless check-in to room delivery of meals to

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